Everyone sing along now........
"Nobody does it better
Makes me feel sad for the rest
Nobody does it half as good as you
Baby, you're the best"
This Carly Simon song absolutely sums up Harrods' approach to Social Media.
I joined Twitter in January 2010 and Harrods was one of the 1st accounts I followed. Straight away they followed back. So this just goes to show that this high-end luxury store absolutely understands the power of customer engagement.
They are not only the absolute leaders in Social Media, they are at the forefront of social engagement for all aspirational stores.
No other stores come close - whether high-end or not.
I remember back in September 2010, Harrods got wind it was my birthday (that may have had something to do with my "T Minus Birthday" countdown that lasted 2 weeks on Twitter!). I was heading to London with my 2 sisters and my Mum to have a girly day and take arrrrfternoon tea at The Dorchester (adopt Tara PT type voice!). Harrods invited me to store asking me to head to their customer relationship department. There they gave me a £30 gift card as well as some other gifts in a giant green and gold Harrods bag. I was absolutely blown away! I think this was for always talking about them on Twitter and praising them for their Social Media skills.
On another occasion, I was on the hunt for a new bag. I wanted to replace my Fendi one, so literally within hours, I had the Fendi department manager on the phone taking my requirements. She then saved me the bag until I went to store at the end of that week. It transpired that the Fendi bag was not to my liking (mainly because it was coated suede, and I wanted a robust leather one to use every day.) However, Fendi could not do enough for me.
|Fendi Big Mamma shoulder bag (I wanted the black one)|
I decided upon the Mulberry East West Bayswater as this was more the style and material I wanted.
|Mulberry East West Bayswater|
I was at one point pondering a Balenciaga City bag in pink.
|Balenciaga City Bag|
They also sent me pictures of the YSL tribs (in pink - of course!) that I was lusting after!
|YSL Tribute Patent-Leather Sandal|
What do you think about Harrods' Social Media engagement and other stores on Twitter?
Would love to hear your comments!
Sending fabulicious pink love,
p.s. For the record, I do not work for Harrods, am not paid by them or affiliated with them in way. I just thought that after 2 years of being exceptional at Social Media, they deserved a mention!